Kardashian VSA

The Kardashians are now at Sidestreet Boutique.

The collection, which includes earrings, cuffs, rings, and necklaces, are the result of a collab between the sisters. The design, according Khloe's blog, was inspired by their Armenian heritage and each piece is steeped in heavy cultural symbolism.

On the left is a Kardashian collection necklace and on the right is the Armenian Cross. The eight swirls at each end represent the 8 beautitudes.

That, and they're really cute. Well, "cute" is not the right word, they are very intricate, very dark, and an Ancient-Relic kind of lovely, probably lifted from the incredible antiquity of the Armenian culture.


Other Sidestreet news for June include our Rock Revival FREE SHIPPING month all through June. And in case you haven't heard yet (yeah right) the LA-based brand was spotted at the Golden Globes Style Lounge giving away some yummy gift bags.

And to put the icing on the summer cake (I'm pretty awful, aren't I?) we've got new UGG sandals in. The brand's put out some formal-ish flip-flops (if there is such a thing as a formal flip-flop) (Don't judge me, I'm from California, southern-it-never-rains-and-it's-always-warm California) mixed in with beach flip-flops. You can see them right here and ponder the funny existence of the California semi-formal flip-flop.

Pic Source: DenimBlog.com