UGG Boots for Fall 2010 - What You Should Know About UGG® Australia

Sidestreet Boutique Carries Genuine UGG Boots by UGG® Australia.

Our UGG® boots have begun to arrive at Sidestreet in the newest styles and colors for Fall 2010, as well as your tried and true favorites (the Classic Tall Boot in Black comes to mind!) We thought we’d let you know a little more about UGG® Australia, the only company who makes genuine UGGs and carries the registered trademark name of the most popular sheepskin boots ever.

Did you know that authentic UGG® Boots are made by UGG® Australia? There are many imitators but only UGG® Australia makes genuine UGGs.

The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.

Deckers Outdoor Corporation acquired UGG® Australia in 1995. It was in 1998 that UGG® Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications. The business continued to grow steadily as UGG® Australia reached beyond the beaches of California to New York City - and beyond.

The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of their products - the highest quality leathers and suede, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. They take great care to ensure that every shoe is going to feel great from the moment the consumer tries it on.

What’s so great about sheepskin?

Grade-A sheepskin is extremely dense and soft, which provides for a more comfortable and durable material. Lesser quality material and synthetics can be coarse, scratchy, and non-breathable. Grade-A sheepskin breathes naturally, wicking away moisture, and allowing air to circulate freely.

UGG® boots are designed to be worn without socks although personal preferences vary. Fleece breathes, wicks moisture away, and allows air to circulate, keeping feet dry. Sheepskin is naturally thermostatic thus keeping bare feet close to your natural body temperature regardless of the temperature outside.

What counterfeit is, why it is wrong and what it means for you:

A counterfeit product is any imitation or fake made with the intent to deceive the consumer into believing it to be genuine.

Our goal is to help our customers to be aware of counterfeit footwear that is being sold to unsuspecting buyers as genuine UGG® Products.

• Counterfeiting is illegal. It has a significant impact on the global economy, removing tens of thousands of jobs and costing the economy an estimated $512 Billion of legitimate revenue a year.
• Counterfeiting is not a victimless crime. Consumers who believe they are purchasing genuine items are left with inferior items that cannot live up to the consumers expectations.
• Counterfeiters also hurt manufacturers, retailers, and the economy. Counterfeiters do not pay taxes nor do they provide fair wages or benefits to their employees. They frequently use child labor and have been known to fund terrorism, participate in identity theft, and often fail to deliver goods that were paid for, among other crimes. When you purchase a counterfeit product, you are funding and supporting this criminal activity.
• Counterfeiters are not accountable to human rights and environmental regulations such as child labor laws, anti-sweatshop laws, and restricted substances laws. The basic human rights of the workers employed by these counterfeiters are often compromised, as well as the workmanship and quality of the counterfeited product.
• UGG® Australia offers a manufacturer's limited warranty for products purchased from its authorized dealers. UGG® Australia does NOT offer a manufacturer's limited warranty for products purchased from anyone who is not an authorized dealer. UGG® Australia does NOT authorize any of its dealers to sell on eBay, Amazon.com, or any other on-line auctions or trade boards. If you have a question about whether a dealer is legit or not, please visit the UGG® Australia website to view a list of authorized stores and online sellers. You’ll see Sidestreet Boutique there!